Breaking Rules in Fashion

“British fashion is self-confident and fearless. It refuses to bow to commerce, thus generating a constant flow of new ideas whilst drawing in British heritage.” (Alexander McQueen)

London is known for being proper. When we think of fashion and London it is from a minimalist perspective. There is not too many bells and whistles unless we think of Alexander McQueen and a few others that like to push the envelope. But, London is trendy, hip, and posh. It is proper with a bit a punk, avant-garde with a bit of finesse. You never know what to expect from London fashion. London makes fashion fun. Dover Street Market is where you can see London’s fashion up close and personal.

London makes fashion fun. Fun and fashion is not something that is normally paired together. It seems wrong. London fashion showcases how to break rules, live on your terms, and enjoy life. As button up and straight-laced as it can be it knows how to let its hair down. Yes, there is a proper way to make tea and no amount of fun can change that, but in fashion rule-breaking, it is London all the way.

The new royals have introduced modernity and polish to what London is becoming. Is there still areas where being proper is held in high regard, yes. In the wine world, London is becoming a major force. There are numerous bars and shops opening and their palate is expanding along with the rest of the world. Sparkling wine is more than a trend in England now. It is an everyday drink compared to a drink just for celebrations.

London’s rule-breaking is how we should think of Moscato d’Asti. It can adapt to any situation. It is a sparkling wine for celebrations and for everyday meals. Its tasting notes works well in any season. Moscato d’Asti is not what you think and because of its versatility and nuances can be paired with food from spicy to sweet. It is a sparkling wine rule-breaker like London fashion.


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