The little black dress of wine

black dress wine

It’s only until we understand the real beauty of Moscato d’Asti can we begin to appreciate it’s rural and elegant glamour


Every woman has a little black dress. It’s the dress that she returns to over and over again. It’s the dress you pull out when everything in your closet just won’t do. It can be coco chaneldressed up or dressed down depending on the occasion. Wine is like that. We return again and again to what we know works with our palates.

The little black dress is the basis of any fashion wardrobe. It’s consistently consistent. It does what it expects to do. It doesn’t have to be coerced into being something it’s not. It’s always classic, always in style, and always relevant. It’s never about being trendy or what’s new. Style is eternal and trends fade. Just like in wine.

Moscato d’Asti is the little black dress of wine. When people think of Moscato d’Asti they tend to cut it short. In the United States. It is limited to one word – moscato. It has been relegated to something it was never meant to be. A joke among wine snobs. Many U.S. wine drinkers have only had the mass produced and super sweet version of this sparkling wine.

The word moscato conjures up a multitude of meanings and stereotypes. In the U.S. it’s associated with people of color because their wine preferences are mainly sweet. In the United States moscato is promoted as a wine with artifice. Fake, like a cheap Ferragamo knock off. It’s only until we understand the real beauty of Moscato d’Asti can we begin to appreciate it’s rural and elegant glamour.

Over the next few months we will explore the Asti and Moscato d’Asti regions together. It will be a great learning about to expand our minds and palates. Mine included. Moscato d’Asti is ready for its moment. It consistently shows up with what you need. It should be a staple in your wine wardrobe, just like the little black dress. Let’s learn more about this region, it’s beloved wine, and explore Moscato d’Asti together.

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Julia Coney
Julia Coney is a Washington, D.C.-based wine, travel, food, and lifestyle journalist. She has written for Wine Enthusiast and Tasting Table among other publications. She is passionate about wine as a lifestyle, travel, interesting people, books and finding the elusive story of wine in her glass. She has judged wine competitions globally and has written at for over 10 years. You can find her living life to the fullest on all social media @JuliaConey, but her favorite platform is Instagram.


  1. Julia, I’m so glad you are working on this project with me!

    I love this post. And Moscato d’Asti definitely has a place in our wine wardrobe!

    Looking forward to reading more from you and seeing you later this year in Italy.


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