The golden color of Moscato d’Asti is the color of celebration par excellence.
The golden hour.
The golden era.
The golden world.
The golden rule.
The golden handshake.
A golden mind.
A golden day.
A golden girls and a golden girl.
A golden couple.
Last week, as part of my series of posts on why we associate sparkling wine with festivity and conviviality, I wrote about the “bubbly language” of celebration.
This week, I wanted to look — quite literally — at the color gold and the golden color of Moscato d’Asti.
Some may have scoffed at my linguistic gymnastics in the last post (I stand by my thesis regardless!). But all are sure to agree that the color gold is inextricably linked to our notion of celebration.
Much has been written about how, historically, sparkling wine grew in popularity as it came to be associated with royalty. And it’s no mystery that gold and the color gold are closely related to the notion of aristocracy because of its literal and figurative value.
Gold is even one of the primary colors of Christmas, the ultimate celebration in Western Culture.
As can be gleaned from the list of words and expressions above, the color gold is deeply embedded in our cultural psyche.
Gold is the color of my lover’s hair. Just think of the Italian medieval poet Petrarch who wrote often of his Laura’s golden locks, one of the most enduring and iconic images of the Western canon, later imitated by Shakespeare in his love poetry.
Gold is the color of the sun, our solar system’s star, giver of life and energy source for Moscato d’Asti vines and grapes. (In Dante’s era, for example, sun light had the power, as he writes in the Divine Comedy, to transform grape must into wine.)
And the golden color of Moscato d’Asti is the color of celebration par excellence.